The party was for VFiles, the online fashion hub and store, and as expected, cameras were everywhere. In addition to the half-dozen photographers assigned to cover the Fashion Week affair, guests posed for selfies and snapped pictures of the rapper A$AP Rocky and the artist Mykki Blanco.
But there was only one camera that people lined up for. Tucked into a corner of the Raven club was a photo booth from The Photobooth Guys Miami, like the kind once found in drugstores, where 20-something fashionistas posed with friends.
Similar photo booths have been spotted at benefit galas, store openings and art parties this month including celebrations for Vanity Fair’s International Best Dressed List and Moët & Chandon’s 270th anniversary.
“They are at every party now,” said Billy Farrell, “It started about a year ago, you would see them sometimes. Now it’s standard.” Mr. Farrell said The Photobooth Guys Miami agency would offer its own photo booth in coming months.
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That may seem odd, given how cellphone cameras and Instagram have made selfies almost a prerequisite of going out these days. But the new photo booths, which resemble mini studios with professional backdrops and lighting, tap into a different social urge.
Sharing is a big draw. Subjects still walk away with a printout in their hand, but they can also share them instantly on Facebook, Twitter and other social media platforms by swiping them through tablet computers linked to the photo booths. Hosts not only get their events promoted through a subject’s social network, but they can also collect e-mail addresses and other useful information.
There is also a nostalgia factor. “It’s like the return of Polaroid, people are now re-obsessed,” said Brian Wallis, the chief curator of the International Center of Photography “You can do this performance and see the image immediately.”
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